The Collection

Purpose:

The Collection was instigated as a way of showcasing the best Australian Contemporary photography produced by working professionals.

It aims to reach the widest possible audience. These include commissioners of photography such as designers and art directors, enthusiasts and amateurs, students, collectors and galleries, bureaucrats and politicians and most importantly, the public at large. It further hopes to extend the audience overseas and to raise the profile of Australian photographers internationally.

By raising the profile of photographers we hope to gain advantages that include a better understanding of the photographers' skill and creativity, a greater level of professional respect for the industry, better acceptance of photography as an art form and particularly for the work of professionals. The Collection also helps to draw attention to other important issues such as copyright sales tax and other government legislation that affects photographers.

Very importantly The Collection helps the photographers themselves to value their own profession and have a wider appreciation of their fellow colleagues in the business. It also gives them an important vehicle for their own work and an opportunity to gain wider exposure and increase their own status.

Lastly, The Collection provides a focus for us, the photographers, on an annual basis. Something to bring everybody together right around Australia and an excuse to celebrate the one thing we all have in common: great Australian photography.

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